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Running now through April 2027, the activation celebrates what officials call one of the brand’s strongest travel retail locations.
August 28, 2026
By: Lianna Albrizio
L’Occitane Travel Retail has unveiled one of Sol de Janeiro’s most ambitious airport activations to date, transforming Antalya Airport Terminal 2 into an immersive “Make Life Cheirosa” destination via a long-term collaboration with global travel retailer, Gebr. Heinemann and the airport’s duty-free operator, ATU Duty Free.
Running now through April 2027, the vibrant activation celebrates what officials call one of Sol de Janeiro’s strongest travel retail locations, bringing the brand’s Brazilian energy to one of Europe’s busiest summer gateways.
“Our longstanding partnership with Gebr. Heinemann has gone from strength to strength over the years, and together we continue to push the boundaries of what’s possible in travel retail,” said Mark Edington, general manager EMEAA, global travel retail, L’Occitane Group. “We are delighted that this strong partnership, along with the invaluable support and collaboration of ATU Duty Free has enabled this activation. Antalya Airport provides the perfect stage to bring Sol de Janeiro’s joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travelers.”
At the heart of the activation is a 360-degree experiential wellness lounge. Featuring giant hero product installations, digital video screens, dedicated discovery zones and product displays, the activation invites passengers to explore the brand’s iconic fragrance and body care collections.
A fully integrated campaign surrounds travelers throughout their airport journey, extending beyond the podium itself. Geo-targeted digital activity across Meta and Spotify engages passengers before they reach the terminal, while retail experiences, sampling, gifting and product displays continue the journey inside the airport.
The Antalya experience launches as part of Sol de Janeiro’s global Make Life Cheirosa summer campaign. Following the August-to-October summer program, the immersive activation will remain in place through April 2027.
Designed as an evolving destination, the activation will continue to surprise returning travelers with new product launches throughout the year, including the arrival of the new Intense Mists and Holiday collections later in 2026, followed by further innovations through spring 2027.
Leading the line-up is Jelly Perfume Balm, Sol de Janeiro’s first solid fragrance format, offering a fresh way to experience its Cheirosa scents. Alcohol-free and enriched with premium fragrance oils, the innovative balm glides effortlessly onto skin, delivering up to 10 hours of fragrance and up to 1,000 swipes in a convenient twist-up stick. It’s available in bestselling Cheirosa 62, Cheirosa 68 and Cheirosa 40 fragrances, it transforms scent into a modern, on-the-go ritual.
Travelers can also discover the new Hydrating Jet Set, featuring three travel-ready essentials, Cheirosa 62 Perfume Mist, Brazilian Kiss Cupuaçu Lip Butter and Body Badalada Vitamin-Infused Lotion, uniting Sol de Janeiro’s signature layering ritual in one portable collection.
Completing the line-up is the expanded Body Badalada collection, introducing new textures, formats and Cheirosa scents.
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